I think blogs are a useful mechanism for companies to publicize their expertise and start a conversation with interested parties - prospective customers, potential employees etc. Of course it needs to be done right to avoid appearing as a cheap attempt at publicity. I wonder how many companies in India have successfully integrated blogs into their public communication...
Individuals too can use blogs to showcase their expertise. I believe that useful to have externally accepted proofs of achievement, especially when looking to change jobs; things like patents, papers, participation in standards or open source communities are good examples of such proofs. Blogs too can serve a similar purpose if you can build a track record of meaningful posts..
No comments:
Post a Comment